Images are a powerful tool you can utilize for creating engaging, eye popping Facebook ads.
Learn how to make the most of your Facebook image ads.
1. Go crazy with the images! Posts and Facebook PPC ads with images get much higher engagement than those without, as they help your ad or post stand out from a flooded news feed.
2. Add multiple images to your ads. Add multiple images to a Facebook PPC ad for extra variety and to test how different images coupled with your ad text perform. You can upload up to six images to accompany your ads at no extra cost.
3. Keep text under 20%. Facebook advertising rules restrict image-based ads to ensure that text does not take up more than 20% of the image space. Recently, Facebook has been much more lenient, but as a best practice, try to ensure your text is concise.
4. What size image should you use? Facebook recommends uploading an image that is 1200x627 pixels for your ads. You’ll be provided with more specific image size recommendations depending on the type of ad you’re creating, but make sure your image is at least 600 pixels wide for appearing in the News Feed.
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