1. Selecting a bidding option. You can choose from a number of different bid setups for controlling Facebook advertising costs. You can bid for clicks, impressions, or your desired objective (e.g., Facebook page likes). If you choose the recommended (and selected by default) option of bidding based on your objective, your bid will automatically be set to help you reach your objective, whereas bidding for clicks or impressions allows for more customization.
2. Choose between daily or lifetime budget. As an advertiser, you can choose to set up a daily budget or a lifetime budget. A daily budget controls how much you will spend on a specific campaign per day. Your ads and sponsored stories stop showing once you hit your daily ad budget, helping your budget Facebook advertising rates based on each daily cycle. Lifetime budget lets you select how much you want to spend over the entire span of time a campaign is scheduled to run. Don’t forget that each campaign has a separate budget, so create a social media marketing plan to keep Facebook advertising prices within your comfort zone.
Don’t forget that each campaign has a separate budget, so create a social media marketing plan to keep Facebook advertising prices within your comfort zone.
3. Want to change you ad campaign? You can edit your campaign’s end date or budget anytime after the campaign has started running. While you can’t change your minimum daily spend limit (it’s set at $50), you can change your daily ad budget, which ultimately is what really controls the cost of Facebook advertising.
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